featured interview

Scheme Same rebel, new cause Chicago MC and Molemen affiliate Scheme is the perfect example of a man with a plan. A self-believer with an above average of confidence, who never gives up and isn't afraid of any sacrifices to reach his goal. A hungry MC, who doesn't forget where he came from, and damn good knows where he's going to.

Your latest release 'Same Rebel, New Cause (Deluxe Edition)' is a compilation of songs, but it very much sounds like a full, cohesive album.

Actually, the original version we dropped earlier this year was the mixtape. This was more of the album version of the mixtape with some new, original music. We mixed some of the songs that were on the mixtape with new songs I recorded specifically for this deluxe edition and packaged it as an album. So it is an album actually.

So what's the idea behind the switch from mixtape to album?

Since the moment I was putting together the mixtape, I already knew I was going to also package many of these songs as an album. So what we did was add 6 new songs with 8 songs from the mixtape and created 'Same Rebel, New Cause (Deluxe Edition)'. Since the mixtape was in actual mixtape format by having DJ PNS mixing the whole thing, some songs were cut short, and all the songs were blended. Not everyone is a fan of that format, and also I wanted to put the complete songs out there for people to appreciate the whole track as it was intended to be listened to. So we repackaged it with some new songs and created a dope album.

What's your 'New Cause' exactly?

For me it stands for knowing where you are from and never forgetting it, but learning how to progress and change for the betterment of myself and my art. I am very proud of where I come from and the kind of music I been making, but I also know I want to travel the world and move outside the environment I grew up in, and have my music grow with me. So that's my new cause; my progress in life and in my music.

Your name Scheme initially comes from 'rhyme scheme', but by dropping the 'rhyme' you could also interpret it as a scheme, a plan to advance in this rap game.is there something like a business plan that you have written down, because you always rap determined, with a goal before your eyes.?

Yeah I do have a plan. I feel like I could be one of the best in this industry. I am confident in my art and the music I create. I have a lot of goals I intend to accomplish. Right now I'm planning on a yearly basis. These next two years are real important to my career. It's going to define where I'm going to stand in this game.

'Sometimes a sacrifice seems bigger than the dream', what are some of the sacrifices you've made to reach certain goals in your career?

Too many. I've been through it all. I've been determined to make this happen for myself. I've always believed in what I am capable of doing, but throughout my life a lot of people could not see that. So you distance yourself at times, family never truly understood my motives up until recently, friends may think you don't want to hang out anymore; but its all because I have this vision, and I can't get far from it. I denied a full paid scholarship for college because if I signed that contract for that scholarship that was it, I was going to have to become that and put my music aside for at least five+ years, I couldn't do that. I passed it up, graduated school on my own terms, but my music has been my main focus all this time. Couldn't nobody tell me I wasn't meant to do this. This is what I do, so the sacrifices have been well worth it at the end of the day. I'm getting to where I want to be.

Are rappers rebellious enough these days?

Rebellious is a tricky word. Some people see it as a negative thing, some don't. You have to find a balance. I've always been one to go against the grain. Most rappers right now just want to fit in, not too many want to stand out. Having a voice isn't a bad thing; you just need to learn how to use it.

Most MC's and producers on this album are from Chicago.a conscious choice?

Not necessarily a conscious one. Kind of just happened that way. We did have a few collaborations in line with some wider range MCs and producers but they just didn't go down in the appropriate time for the deadline we had for this album. Chicago has a lot of talent, so it does feel good to put your own in your project and share that with the world.

How did you get with J-Rell.before or after him winning the Red Bull beat contest?

I been knowing about the homie J-Rell for some years now. I always thought he had some very dope beats. We finally linked up earlier this year, so it was after his Red Bull win. He's a very good dude with a whole lot of talent. Look out for him to put in some work on the LP next year.

'2010 has been a hell of a year'. Please explain in what way.is it a crucial year in your career?

Well 2009 and 2010 have been great to me. Last year I dropped 'The Manifesto' EP which got a great response and the video for 'Chicano' was played on MTV Jams. For it being a completely independent project that the Sound Merchants and I put out on our own, it felt great for it to get the reception it did. This year just kept going great for me. We got the early Soul Assassins co-sign at the beginning of the year, we dropped the SRNC Mixtape, I went to SXSW and recorded tracks with Fashawn and DJ Babu and met a lot of good people. Then we wrapped up this project and put it out before the year ended. It's been a productive year and all the pieces are falling into place. Next year we only aim higher.

So the video for 'Chicano' was picked up by MTV.?

Yes. It was a great feeling. Having got the attention it did, it felt real good. I am very proud of that project and that video.

Any more plans with Soul Assassins?

As far was working with them, I would love too. We'll see what happens in the near future.

Your first album is 5.99 dollars on Amazon and the rest of your releases is free...explain us the strategy behind that...

Well when the first album dropped in 2006 the internet/music game was much different than it is now. People were putting out free music, but the blogs weren't where they are now. Now you have major label artists putting out free music, so us indie artists need to give the people that option as well. All my projects are for sale and for free. I have decided to go this route because my main focus is to gain a fan base right now. Not everyone can drop $10 on an album, so I rather gain a fan right now. And regardless my real fans will buy the album even if it's up for free. People who buy music, buy it regardless if it's free or not. They want to support, and that's what you want as an artist; true fans.

Did you know that 2010 was the year of Mexico in Chicago?

Yeah it was the Bicentennial of Mexican Independence. I was interviewed for a radio show out here in regards to my culture and my music; I was in the studio after that though. Have to stay busy.

Do you stick with traditional Mexican food or do you go with Tex-Mex?

Mostly traditional. We have some Texas influence just because my family is from right at the border, so there is certain things we eat that may not be necessarily traditional Mexican.

We're already anxious for the next album; tell us more about your future plans?

Right now there's a couple projects on the table. I still need to figure out what exactly I am going to do next. My main focus right now is to keep working SRNC (Deluxe Edition) put out some more videos and keep the promo for it going. The next project will definitely be in the works very soon though.

Aren't you anxious to release a full official debut album? Or do you wait until the time is right?

I am very anxious to release the LP. I do want to make sure everything is in place for that one though. I've been putting in a lot of work into all these lead up projects, so when it's time to drop the LP I need to make sure that everything from the music to the business is on point for it.

Name five places we definitely have to visit when we're in Chicago.

Jugrnaut for some gear, Gramaphone for some music, Las Asadas for some tacos, Darkroom for a drink and a dope hip-hopop show, and Jimmy's for the classic Chicago Hot Dog.

What's the last few rap albums you uploaded in your iPod?

Kanye West - My Dark Twisted Fantasy
J. Cole - Friday Night Lights
Lungz - Buried Alive
L.E.P. - Don't Feed the Killaz Vol. 3


To my fans who've been there along the way and to the new ones; thank you.

Thank you.


POSTED 11|01|2010
conducted by cpf

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