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Buy the album Release date: November 12th.


louis logic Look On The Blight Side Fake Four • 2013

It’s the early noughties. Underground hip-hop clenches its fist, is relevant and touches on higher grounds. But in the midst of the subterranean movement, we do miss the humour that prevailed in previous decades. Not many rappers put a smile on our face. Except for this generation, that could be mistaken for stand-up comedians. They’re provocative, in your face, at the edge of gratuity, but always funny. We’re talking J-Zone, Celph Titled and that other Demigod, from the borough of Brooklyn; louis logic.

In the heydays of his career, the Drunken Dragon appeals to students and bar flies. His lyrics are beer-scented and chase skirts. But as time passes by - he leaves the Demigodz crew and starts collecting life experiences like beer bottles –- louis logic becomes Bukowskian: his rhymes peddle between a tear and a laugh.

It’s 2006. ‘Misery Loves Comedy’ is the perfect title of his collabo album with producer JJ Brown. Impeccably, logic pairs subtle humour with complex subjects and laughs with the shortcomings of human kind, trying to depict the bigger picture. ‘The Great Divide’ is –up to this day- still one of the greatest rap songs about men’s insecurities. Logic is not that serious about himself, but dead serious with his craft.

In our interview that same year, the autodidact reveals his plans: ‘I'm educating myself about music theory, learning voice and piano.’ What’s more: ‘Maybe my own adventures will inspire rap artists to demand more of themselves than rapping, making beats and DJ'ing.’

Seven years have passed and louis logic kept promise. Result: ‘Look On The Blight Side’ is more than rapping, beats and scratches. It’s an experimental, very musical piece with complex arrangements, a dazzling array of instruments and sweet-sour chants. Honestly: we miss jolly one-liners like ‘I hope a hospital's near, before I OD on Old E’ and the frivol boom bap by JJ Brown. But how can one inspire others if you stick with the same old recipe? His lyrics’ve turned much more introspective, existential and provocative. On ‘Big Fish Eat The Little Fish’ for instance, the Brooklyn lyricist lacks the fact that homophobia and machismo still rule the rap genre. Also production-wise, the easy route doesn’t suffice. What hip-hop artist can say he used a clarinet, a trumpet ànd a 60’s Italian melodica on his album? Louis can, with the skilful help of gifted musicians, who perfectly understand the ‘executive producer’. Clearly, the effort of musical study pays off on this record.

‘Look On The Blight Side’ is intimate pop with a pinch of folk, part psych rock, part new wave. If louis logic were to sing throughout the whole record, it would be something like a David Byrne, Morrissey or Death Cab For Cuties LP. ‘I’m not a pessimist, I bad luck a lot. I’m a rapper, and my father was a cop’: not coincidently released on progressive indie label Fake Four Records (check Factor’s ‘Woke Up Alone’), this is mild melancholy with an existential backbone, or as the saying goes: 'What doesn't kill you, makes you laugh'.


POSTED ON 11|04|2013 by cpf

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